Anglia Exams Blog
Articles and food for thought
Words arising from the covid pandemic

Covid-19 and the English Language

How has the English Language changed?

It was the year of coronageddon. People locked down, nervously sipping quartantinis to pass the time. The reproduction rate remained perilously high and PPE stocks dwindled. Zoom fatigue set in as people listlessly imagined when things would return to normal—unless, of course, the covidiots spoil it for the rest of us.

Lost in Translation

Can one marketing campaign mean the same in all languages and all cultures?

Many global companies have tried to run the same campaign in multiple countries and failed. For example, the name Coca Cola, when they tried to break into the Chinese market, ended up with a product that meant “Bite the wax tadpole”: not exactly the ideal drink. They soon learnt their mistake and changed the Chinese characters to mean “Happiness in the mouth”.

English Pronunciation

Why learn about the latest trends in British English pronunciation?

This article fits within the context of the importance of English pronunciation in the 21st Century and the urgency to pronunciation training as evidence shows there is a threshold level of pronunciation for non-native speakers of English.

Estuary English, or should we say the “Standard British Pronunciation Model” these days, is certainly pushing its way into our discourse hard and fast enough to start referring to Received Pronunciation as a model from “the good old days”.

New opportunities for language learning

A shared perspective

The global pandemic presents unprecedented challenges to societies and economies around the world but it also offers up new opportunities for language education. While there is no denying the inevitable stresses and strains placed on us all, both as educators and learners- the closure of the schools has also provided the opportunity, perhaps like never before, to reflect and innovate.